Wear it Now!

A!UREA's DISCO FUN boots @ only 199 lei!!! Celebrate this December by wearing a pair of Atelier A!UREA boots, made out of 100% genuine leather and exclusively handpainted by Cristina Dragoi for our boutique! We'd wear them with a beautifully coloured dress! Disco Fun boots are available on size 38 and you can buy them at just 199 RON only this December! The crazy boutique awaits your visit, in the interior garden of Lipscani's Tea Store until 21.00 pm with lost of new vintage items, big final sales and instant presents! Come be A!UREA with us!

Wear A!UREA in April :)

Dear A!UREA lover, Check our brand new products available only at our boutique situated at Gabroveni 24!

We’re saying hello to April wearing colorful weaving necklaces with interesting twists that will make your outfit glow instantly :)

If you’re a classy lady than you’ll definitely fall in love with our designer shirts, in some temperate colors but with some bold cuts!

We’re bearing in mind our vintage lovers and that’s why we’re waiting for you with vintage statement items like an amazing pair of Versace pants that are beautifully accessorized in the well known style of this brand, for those in love with colors we’re waiting with orange or crazy green coats, most unusual models of skirts and lots of other crazy things!

This week’s surprise comes in the shape of a hat!, a designer , colorful hat what is unique and comes in most amazing colors! Wear it and all eyes will be on you! Our custom shoes catalog is getting bigger by the day, with new leather samples and flat shoes, sandals and stilettos. You can catch a glimpse of them clicking here. All there’s left is for you to go out for a walk and meet us in the Old City Center! We assure you, your wardrobe will appreciate it! Have a supercalifragilistic week!

Come be A!UREA with us :)

The crazy team from Atelier A!urea, are setting the scene for a fabulous shopping spree only for you! What’s on the menu? Stiletto, flat shoes and trampers, all custom made entirely from leather in amazingly hypnotic prints and at prices that start from 209 lei!

Unique designer collars and handcuffs, out of the finest fabrics fit for romantic girls but for the more bold ones as well, at special weekend prices, you can have a designer collar at only 74 lei or a handcuff at 59 lei!

Designer shirts with detachable leather collars are waiting in our boutique for the stylish girls to try them on and wear them in their relaxed evening walks in town! The price for a shirt with two detachable collars is only 297 lei! If you’re only looking for a collar you can have it at 97 lei!

Getting ready for a party and you need that WoW dress? You’ll definitely find it at out boutique this week! We’re waiting for you with 20’s inspired dresses with feathers and tinsels insertions, gowns to fit a black dress code with interesting cleavages, extravagant dresses with amazing cuts, all one of a kind and ready to fit into your fairytale with prices starting from 167 lei!

Moreover, you can accessorize your week outfit with floral brooches, smiley rings hand made with genuine stones like turcoise or pearls, beautifully colored scarves in unique sets, or you can bring light onto your nightstand with one of our funk’n’punk lamp waiting for you at a special price only this weekend at our boutique.

We’re also packing your surprises for the boys! We can offer them interestingly hand painted sneakers in some of the happiest colors available this spring at an accessible price, only 129 lei!

It all sounds pretty tempting right? That is why we’re eagerly waiting for you to join us in spending together this wonderful week in the Old City Center! Come be A!IUREA with us :)

Pantofi A!UREA DIN PIELE

Pantofi A!UREA din piele - slideshows

Our leather samples:

Mostre piele - slideshows

Shoes with special prices this month at Atelier A!urea: - classic high heels shoes (plain leather, without custom paint): 199 lei - stiletto shoes: 209 lei (plain leather, without custom paint) - pumps: 239 lei (plain leather, without custom paint) - high heels sandals: 198 lei (plain leather, without custom paint) - pumps sandals: 229 lei (plain leather, without custom paint) - sandals and flat shoes: 196 lei (plain leather, without custom paint) - boots and trampers: 249 lei (plain leather, without custom paint) If you wish to choose a special leather (print, newspaper, glamour, letters etc) for the already mentioned styles, 20lei will be added the the basic price (mentioned above. The amount for the painted shoes vary between 60 lei and 90 lei, depending on the difficulty of the painting, and includes the mastering of the shoes and their ulterior painting. All of our shoes are custom made using any block color of leather(turcoise, coral, dark green), tones of grey or beige and other lots of special prints (newspaper, glamour looks, fancy letters etc). You can find all the available leather samples at our boutique. We can even provide special bootlasts apart from the ones available, so to fit any requirements ; these can apply for the shoes that have a conic or a dexter heel, the flat shoes to which we can apply a flexible bottom, we can transform a classic shoe in a peep toe one. Moreover, we can custom paint the shoes you chose with a drawing that has already been executed at our boutique or you can have them painted with a drawing of your preference, so to fit for example to a theme party or the event at which you will wear them. We are kindly inviting you in the interior garden of the compound Gabroveni 24, to try on our different bootlasts while browsing through our leather samples, leather of the best quality. Due date of a shoe order: 7 days from the moment you pay off an advance of 100 lei. In case of an emergency we can deliver an order in just 4 days without a custom painting of the shoe. For further details you can contact us at atelier.aiurea@gmail.com or to our telephone number : 021 311.33.18 (between 12:00 and 20:00 o’clock)

Celebrating the 1st of December in our own way!

In the heart of the old city center at the wonderful compound of Gabroveni 24, the national holiday got fancier and stylish by the day! Starting with the 1st of December and following with the weekend the party was an on-going feast where the three stores welcomed the clients with incredible contemporary insipired canvases by Atelier de Creatie bohemian interior design accesories or bougeois floral arrangements by Floraria Lipscani and breathtaking twisted outfits by Atelier A!UREA.



And in order to make this feast even more fancy and fashionable we decided to dedicate it to a Romanian fashion icon, none other than Loredana Groza, a sparkling apparition, a colorful personality and of course a genuine Romanian artist who always brings a smile upon our faces.



The party started at 14.00 o’clock in the afternoon and our guests were welcomed with hot flavoured wine or sweet chocolate milk for the young , they could easily enjoy a stroll thorugh the three stores while watching some of Loredana’s most inspiring videos being projected on the wall of our enchantd interior garden , they could sweeten their lips with home-made pies and baked cinnamon apples. We took our time and started long chats about Lori’s most famous , crazy and insipiring outfits, we even proposed our very own Lori inspired outfits. Moreover, all our guests were welcomed with a 20% discount on all of our products, accesories or designer/ vintage clothes.











We didn’t forget that December is mainly the month of the presents an we prepared our own. So, our clients got the chance to leave the store with a vintage, unique outfit or with twisted contemporary accesories but also with Loredana’s „Sexting” a well-received and long-craved for book. For the ones who wished to change their look from head to toes we offered free make-up and hairstyling sessions in a partnership with Shakti Center.









The surprises didn’t stop here ,however,as we’re still waiting for you with the 20% discount on each item in our boutique, with lots of presents and with our on-going project of „pimpimg clothers for free”. So get in your car/ the subway or the bus and come meet us in the old city center , with an item of your wardrobe that you think you can no longer wear and we’ll pimp it for free, giving it that „twist” it needs.



If your’re in search of the best Christmas present stay tunned as we’re planning a month full of crazy presents and twisted surprises!









More about our event:

Bucharest Style
Diva Hair.ro

Gabroveni 24 -Fashion. Art.Flower- was launched

On the 20th of October, Gabroveni 24 opened its doors in the heart of the Old City Center folowing the concept „Three stores, three stories” by token of you’re invited to explore each store of the new ground as if you were flipping the pages of one magnificent book. The journey will reveal to you the remarkable a!urea space where you can admire incredible vintage pieces of clothing seasoned with twisted contemporary accessories and with advice on how to compose the perfect outfit so that you’ll feel special every single day.

Next you’ll stumble upon a gallery of modern art, which will definitely provide you with the perfect “artsy” gift, whether it is a painting on canvas or just a piece of photography.

and lastly or along the way you’ll get the chance to admire fine, bourgeois decorations along with a bohemian tea-room that go under the name of Floraria Lipscani.

The launch party was given flavor by the theme: “ the 1920’s versus 2040’s –back and into the future” and the atmosphere was one that you’ll only find in antique fairytales. The interior garden was animated by pictures of old horsecars and fashionable people from the past and pictures from not such an aloof future that were projected on the walls. The music lay in the hands of Mischa Simeonov the founder of the ingenious project called Classic Beat Orchestra and his friend Sabin Penea who played the violin and who is also a bassist in the popular band, Timpuri Noi. After the boys’ amazing live concert DJ Shurubel took over the music and provided the guests with adorable funky beats that went hand in hand with the cosy but fashionable atmosphere.

We watched extravagant and beautiful people, such as producer and screenwriter Lia Bugnar , Gianina Corondan, actors Marius Manole , Dana Rogoz , Ilincha Manolache , Dana Dembinski, designer Florin Dobre along with fashion bloggers. We wore A!urea outfits, ate the yummiest cookies you could ever imagine, we drank a special kind of punch made after a secret recipe, we gave away presents from the heart.

Atelier A!UREA. Atelierul de Creatie. Floraria Lipscani.

Each one of the stores/stories welcomes you with a warm heart, with passion and dedication following clapped out ideas put into motion by our endless imagination.

Starting with the 21st of October , Gabroveni 24 opens its soul to the world and to those interested in discovering its wonderful story.

Atelier A!urea would like to give a social thanks to a young “genius” , namely architect: Corina Cristescu, who put her heart and imagination in designing the new space from Garboveni 24. We would also like to thank our media partners who support and believe in our story: Radio 21, Metropotam, Diva Hair, Classic Beat Orchestra, Posh Magazine, HAY Magazine.

Thank you all for the lovely photos and the nice words!

You may find bellow some of the articles written by our bloggers quests and media partners:

Radio 21
DivaHair
Hay Magazine
Kudika
Fashion and Beauty
AloModa
Intrefete.ro
White Lace.ro

The Wonder Fashion
Marshaway
Oana Zidaru
The Hearabouts
Fata de la radio

@Photographer of the event: Dragos Manea
For more photos on the event, click here and here.