Monday, December 5, 2011

Celebrating the 1st of December in our own way!


In the heart of the old city center at the wonderful compound of Gabroveni 24, the national holiday got fancier and stylish by the day! Starting with the 1st of December and following with the weekend the party was an on-going feast where the three stores welcomed the clients with incredible contemporary insipired canvases by Atelier de Creatie bohemian interior design accesories or bougeois floral arrangements by Floraria Lipscani and breathtaking twisted outfits by Atelier A!UREA.


And in order to make this feast even more fancy and fashionable we decided to dedicate it to a Romanian fashion icon, none other than Loredana Groza, a sparkling apparition, a colorful personality and of course a genuine Romanian artist who always brings a smile upon our faces.


The party started at 14.00 o’clock in the afternoon and our guests were welcomed with hot flavoured wine or sweet chocolate milk for the young , they could easily enjoy a stroll thorugh the three stores while watching some of Loredana’s most inspiring videos being projected on the wall of our enchantd interior garden , they could sweeten their lips with home-made pies and baked cinnamon apples. We took our time and started long chats about Lori’s most famous , crazy and insipiring outfits, we even proposed our very own Lori inspired outfits. Moreover, all our guests were welcomed with a 20% discount on all of our products, accesories or designer/ vintage clothes.






We didn’t forget that December is mainly the month of the presents an we prepared our own. So, our clients got the chance to leave the store with a vintage, unique outfit or with twisted contemporary accesories but also with Loredana’s „Sexting” a well-received and long-craved for book. For the ones who wished to change their look from head to toes we offered free make-up and hairstyling sessions in a partnership with Shakti Center.





The surprises didn’t stop here ,however,as we’re still waiting for you with the 20% discount on each item in our boutique, with lots of presents and with our on-going project of „pimpimg clothers for free”. So get in your car/ the subway or the bus and come meet us in the old city center , with an item of your wardrobe that you think you can no longer wear and we’ll pimp it for free, giving it that „twist” it needs.


If your’re in search of the best Christmas present stay tunned as we’re planning a month full of crazy presents and twisted surprises!





More about our event:

Bucharest Style

Sunday, November 20, 2011

A!UREA and friends

We are happy to share with you a couple of pictures with Dana Rogoz (actress and Romanian fashion icon) wearing A!UREA accessories.

dana rogoz 1

dana rogoz 2
A!UREA silver bow tie brooch

A!UREA blue vintage clutch with golden chain

dana rogoz 5
A!UREA blue vintage clutch with golden chain


Tuesday, November 15, 2011

All the reasons to get yourself a colorful silky dress

To our “ a!urea” thinking, there is no greater pleasure on these winterish days than to wear a designer silk skirt, a piece of clothing that should definitely find its place in every girl’s closet. Be it a long, short, pleated, from lace or leather we all wore it and we all love it. Just in case you’re wondering how you can wear this wonderful piece of clothing we come to your aid with some suggestions on how to wear a skirt.


We chose for our demonstration a designer skirt, made entirely of silk whose rainbow pattern makes it a must have for the season. The lovely girl who designed it is none other than Kikilou, a rebel with whom you’ll definitely cross paths in the months to come as she’ll be designing small collections exclusively for our boutique.

To get down to business ..: we came up with three different outfits whose main component is the silk dress. So, outfit nr 1: “Like a lady” is the perfect combination for a diligent working girl, who, in the midst of paper files, contracts and meetings finds the time to put together a happy combination of clothes and colors. She doesn’t forget the purple cap or the vintage XXL bag, accessories which top up a perfect outfit for an almost winter day.






For outfit no 2 we chose to wear the skirt as a cape to which we added a yellow tutu and a bunch of doll inspired accessories. The result? A perfect image for a nice evening in town, with girls or boys and lots of cocktails. Wear this inspiring combination and we assure you, all the eyes will be on you!





Outfit no. 2 "As cute as a doll"
For price details, click here

Outfit no 3 is a combination for the party girls or for those who have to attend a fancy event. This time, the skirt is transformed into a one-shoulder dress which is best worn with a tinsel belt. As a fancy event requires a fancy dress code we added to our designer dress/skirt a designer jacket and a beautiful white fur collar. The creativity is infinite when it comes to jewelry but we stopped at a striped scarf and a red dots bow.







So here are our three recommendations for the silk skirt. Of course, the mix is limitless, all you need is imagination and the place where you’ll find all the clothes and accessories you desire, which is certainly… Atelier A!UREA. We’re looking forward to seeing you these days at our marvelous new location on Gabroveni 24, where we can exchange fashion advice daily between 12:00 and 20:00 and drink hot cups of tea!:)

Tuesday, November 1, 2011

A different kind of Halloween!


This past weekend we were pleased to invite you to step into the dreamy universe of Gabroveni 24 following the steps of our guide, the luminous pumpkin into the fairy interior garden where you would discover us, the three stories , Floraria Lipscani, Atelierul de Creatie and Atelier A!urea getting ready for the Halloween party!





The pre-party environment was exactly like what you would expect from us: we were surrounded by beautiful fairies and luminous orange pumpkins waiting to be carved with spooky smiles using tools from Floraria Lipscani. The main attraction of the two evenings was the hot pumpkin tea, a secret delicacy offered on the house for those who bought at least one product from our enchanted place. We glanced upon popular 20’s movies ate apple and pumpkin pie and smiled at our satisfied customers who left this place in an unmistakable Halloween mood and with their lips sweetened with all the goodies that we served.






For those who were in search for the best look for Halloween we were prepared with a spooky’n’fancy corner where hair and make-up stylists were waiting to transform common people into freaky but fancy Halloween characters.  For the perfect costume Atelier A!urea was  your friend in need offering you the chance to rent different sorts of costumes such as knight, nun, princess, vamp, angels or devils. We also accessorized the costumes with stuff like masks, boa boas, gloves and wigs.









We really had a great time, made lots of new friends and took lots of pictures to share with those who couldn’t stop by so we’ll just let you enjoy this visual ride into the enchanted pre-party Halloween event!
We would like to thank our sponsors for their constant support: Radio 21, Metropotam, Diva Hair, Classic Beat Orchestra, Posh Magazine, HAY Magazine.

About our event in press: