A different kind of Halloween!

This past weekend we were pleased to invite you to step into the dreamy universe of Gabroveni 24 following the steps of our guide, the luminous pumpkin into the fairy interior garden where you would discover us, the three stories , Floraria Lipscani, Atelierul de Creatie and Atelier A!urea getting ready for the Halloween party!

The pre-party environment was exactly like what you would expect from us: we were surrounded by beautiful fairies and luminous orange pumpkins waiting to be carved with spooky smiles using tools from Floraria Lipscani. The main attraction of the two evenings was the hot pumpkin tea, a secret delicacy offered on the house for those who bought at least one product from our enchanted place. We glanced upon popular 20’s movies ate apple and pumpkin pie and smiled at our satisfied customers who left this place in an unmistakable Halloween mood and with their lips sweetened with all the goodies that we served.

 

For those who were in search for the best look for Halloween we were prepared with a spooky’n’fancy corner where hair and make-up stylists were waiting to transform common people into freaky but fancy Halloween characters.  For the perfect costume Atelier A!urea was  your friend in need offering you the chance to rent different sorts of costumes such as knight, nun, princess, vamp, angels or devils. We also accessorized the costumes with stuff like masks, boa boas, gloves and wigs.

We really had a great time, made lots of new friends and took lots of pictures to share with those who couldn’t stop by so we’ll just let you enjoy this visual ride into the enchanted pre-party Halloween event!

We would like to thank our sponsors for their constant support: Radio 21, Metropotam, Diva Hair, Classic Beat Orchestra, Posh Magazine, HAY Magazine.

About our event in press:

Adevarul, 28.10.2011(newspaper and online)

Cosmopolitan.ro

Femeia.ro

DivaHair.ro

Fata de la radio

Posh Magazine

Alexandru Buruntia Photography

UN HALLOWEEN A!URIT

Te invitam in acest weekend sa pasesti in universul Gabroveni 24, urmand calauza noastra, dovleacul-luminat, spre o curte interioara feerica unde te asteptam noi, cele trei povesti, Floraria Lipscani, Atelierul de Creatie si Atelier A!UREA sa ne pregatim impreuna pentru petrecerea de Halloween!



Atmosfera de pre-party va fi una cu care te-am obinuit déjà, cea de basm in care zanele iti lumineaza calea, unde dovleci numai buni de sculptat se lasa pe mainile tale, cu ajutorul uneltelor propuse de Floraria Lipscani impreuna cu cel mai “hot” ceai de dovleac oferit din partea casei la achizitionarea oricarui produs. Te vei putea indulci pe loc cu cele mai gustoase prajituri home-made cu aroma de mere, dovleac si scortisoara, iar pe fundal vei putea trage cu ochiul la filme consacrate din anii ‘20.



Pentru un look cat mai original de Halloween iti sarim in ajutor cu un colt spooky’n’fancy de make-up and hairstyling , cat despre tinute, vei avea de unde alege, caci Atelier A!UREA ofera servicii de inchiriere costumatii dintre cele mai indraznete: pocahontas, jane, cavaler, printesa, calugarita, vampa, dracusor, ingeras si multe altele. Nu vor lipsi nici accesoriile molipsitoare: masti, port tigaret, boa boa, manusi, peruci.

Te asteptam deci, sa ne pregatim impreuna de petrecere, cu un program special pentru vineri 28.10 si sambata 29.10:

Inchiriere costumatii, dovleci de sculptat si alte a!ureli de probat: de la 12 ziua pana la 12 noaptea

Servicii de styling si make-up: 6 pm - 10 pm

Pretul seviciului de make-up variaza de la 30 lei la 50 lei in functie de complexitatea machiajului, iar styling-ul este oferit de Atelier A!UREA la achizitionarea oricarui produs din boutique.

Mai jos puteti gasi cateva propuneri de costumatii a!urite.







See you at Gabroveni 24! :)

About our event in press:

Adevarul, 28.10.2011 (newspaper and on line)
Cosmopolitan.ro
Femeia.ro
Diva Hair.ro
Fata de la radio
Posh Magazine
Alexandru Buruntia Photography

Gabroveni 24 -Fashion. Art.Flower- was launched

On the 20th of October, Gabroveni 24 opened its doors in the heart of the Old City Center folowing the concept „Three stores, three stories” by token of you’re invited to explore each store of the new ground as if you were flipping the pages of one magnificent book. The journey will reveal to you the remarkable a!urea space where you can admire incredible vintage pieces of clothing seasoned with twisted contemporary accessories and with advice on how to compose the perfect outfit so that you’ll feel special every single day.

Next you’ll stumble upon a gallery of modern art, which will definitely provide you with the perfect “artsy” gift, whether it is a painting on canvas or just a piece of photography.

and lastly or along the way you’ll get the chance to admire fine, bourgeois decorations along with a bohemian tea-room that go under the name of Floraria Lipscani.

The launch party was given flavor by the theme: “ the 1920’s versus 2040’s –back and into the future” and the atmosphere was one that you’ll only find in antique fairytales. The interior garden was animated by pictures of old horsecars and fashionable people from the past and pictures from not such an aloof future that were projected on the walls. The music lay in the hands of Mischa Simeonov the founder of the ingenious project called Classic Beat Orchestra and his friend Sabin Penea who played the violin and who is also a bassist in the popular band, Timpuri Noi. After the boys’ amazing live concert DJ Shurubel took over the music and provided the guests with adorable funky beats that went hand in hand with the cosy but fashionable atmosphere.

We watched extravagant and beautiful people, such as producer and screenwriter Lia Bugnar , Gianina Corondan, actors Marius Manole , Dana Rogoz , Ilincha Manolache , Dana Dembinski, designer Florin Dobre along with fashion bloggers. We wore A!urea outfits, ate the yummiest cookies you could ever imagine, we drank a special kind of punch made after a secret recipe, we gave away presents from the heart.

Atelier A!UREA. Atelierul de Creatie. Floraria Lipscani.

Each one of the stores/stories welcomes you with a warm heart, with passion and dedication following clapped out ideas put into motion by our endless imagination.

Starting with the 21st of October , Gabroveni 24 opens its soul to the world and to those interested in discovering its wonderful story.

Atelier A!urea would like to give a social thanks to a young “genius” , namely architect: Corina Cristescu, who put her heart and imagination in designing the new space from Garboveni 24. We would also like to thank our media partners who support and believe in our story: Radio 21, Metropotam, Diva Hair, Classic Beat Orchestra, Posh Magazine, HAY Magazine.

Thank you all for the lovely photos and the nice words!

You may find bellow some of the articles written by our bloggers quests and media partners:

Radio 21
DivaHair
Hay Magazine
Kudika
Fashion and Beauty
AloModa
Intrefete.ro
White Lace.ro

The Wonder Fashion
Marshaway
Oana Zidaru
The Hearabouts
Fata de la radio

@Photographer of the event: Dragos Manea
For more photos on the event, click here and here.