On the 20th of October, Gabroveni 24 opened its doors in the heart of the Old City Center folowing the concept „Three stores, three stories” by token of you’re invited to explore each store of the new ground as if you were flipping the pages of one magnificent book. The journey will reveal to you the remarkable a!urea space where you can admire incredible vintage pieces of clothing seasoned with twisted contemporary accessories and with advice on how to compose the perfect outfit so that you’ll feel special every single day.
Next you’ll stumble upon a gallery of modern art, which will definitely provide you with the perfect “artsy” gift, whether it is a painting on canvas or just a piece of photography.
and lastly or along the way you’ll get the chance to admire fine, bourgeois decorations along with a bohemian tea-room that go under the name of Floraria Lipscani.
The launch party was given flavor by the theme: “ the 1920’s versus 2040’s –back and into the future” and the atmosphere was one that you’ll only find in antique fairytales. The interior garden was animated by pictures of old horsecars and fashionable people from the past and pictures from not such an aloof future that were projected on the walls. The music lay in the hands of Mischa Simeonov the founder of the ingenious project called Classic Beat Orchestra and his friend Sabin Penea who played the violin and who is also a bassist in the popular band, Timpuri Noi. After the boys’ amazing live concert DJ Shurubel took over the music and provided the guests with adorable funky beats that went hand in hand with the cosy but fashionable atmosphere.
We watched extravagant and beautiful people, such as producer and screenwriter Lia Bugnar , Gianina Corondan, actors Marius Manole , Dana Rogoz , Ilincha Manolache , Dana Dembinski, designer Florin Dobre along with fashion bloggers. We wore A!urea outfits, ate the yummiest cookies you could ever imagine, we drank a special kind of punch made after a secret recipe, we gave away presents from the heart.
Atelier A!UREA. Atelierul de Creatie. Floraria Lipscani.
Each one of the stores/stories welcomes you with a warm heart, with passion and dedication following clapped out ideas put into motion by our endless imagination.
Starting with the 21st of October , Gabroveni 24 opens its soul to the world and to those interested in discovering its wonderful story.
Atelier A!urea would like to give a social thanks to a young “genius” , namely architect: Corina Cristescu, who put her heart and imagination in designing the new space from Garboveni 24. We would also like to thank our media partners who support and believe in our story: Radio 21, Metropotam, Diva Hair, Classic Beat Orchestra, Posh Magazine, HAY Magazine.
Thank you all for the lovely photos and the nice words!
You may find bellow some of the articles written by our bloggers quests and media partners:
Fashion and Beauty
The Wonder Fashion
Fata de la radio
@Photographer of the event: Dragos Manea
For more photos on the event, click here and here.