Sunday, July 27, 2008

Alesia's coming home…

It's time for us all to do some good, at least for Alesia. Check out her story and you won't forget her that soon... she's lovely, she's fun, she's smart and she needs us.

What Aiurea does is to offer the shoes and some photos for free to a public auction, the proceeds of which will be used to try to make Alesia smile again. If you want to help and to bid for an object you can access this link for the online Bazar. Beautiful people, go place a bid for her, for you…for a big home coming party...

If you are a manufacturer or you know one who wants to help, you can email Ada by the 5th of August on

If you just want to help with a donation, here are the bank details:

RO22 RZBR 0000 0600 0988 4200
RO98 RZBR 0000 0600 1063 2642
Conturi deschise pe numele Anghel Ana Magdalena
Agentia Lujerului

Aiurea chicks hug Alesia!

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Saturday, July 26, 2008

Big sale party... only at MGB! :)

Yep, we'll do it for Grannie.. we'll do the sale part! :)

Girls, girls, girls, the new edition of Grandma's is coming up, really soon if we might add - and we know we've all been waiting... so here she comes with new hot stuff for y' all.

As you probably already guessed, Aiurea will be there to hug her and kiss her…for there will be a celebration….big one actually. We’ll be prepared for you hungry-shoe-lovers with new discount prices …yes we know, the summer will be over soon so the discount season got us too :) So don’t just stand there, come on August 3 to Capitol Summer Theater to check out Grandma’s at its most.

Be anxious. Be very anxious! Cause we’re coming out to put some cool stuff under your feet.

The party will be a crazy and funky, so do pass by - we assure you won't regret it! :)) Happy birthday, Gabi!

Soo, we made some new friends…

Yep, seems like we’re going places this summer. Couple of weeks ago two really cool chicks invited us for a cup of coffee (please note that Aiurea is really really into coffee….every day :). So we went and discovered Tabu girls, a new place in town for good coffee, good music, and great interior design (the name will probably be disclosed later on as we promised to keep it for us for the moment ), we mixed up a lot of good ideas, new projects and events to attend. So to make it quick check this out….

So write there, share with us your dreamin' shoes…let’s see what cool gagicks can do together…for shoes of course :)

Waiting for your dreams...

Be Aiurea!

Well, it's a fact... our shoes can't stay too much in one place :) That's why we decided to take them closer to you by participating to a few contests in printed magazines an on line.

We are officially opening Be Aiurea! competition with Spanzuratoarea and Hangin' Tough, pairs to be found in September edition of Glamour - you can find it in the press stores starting 20 August.



Concept: Jocurile copilarieri pot fi reinterpretate
Materiale: piele ecologica lacuita, vopsea, aplicatie material plastic masina/smiley
Model: Sandale plate, decupate in fata, catarama in fata si in spate
Numere disponibile

ciclamen: 35, 36, 39, 40
galben: 36, 40
negru: 35
alb: 36, 37, 38, 39, 40

Modelul Spanzuratoarea doreste sa aduca un zambet pe fetele celor ce-si vor aminti cu nostalgie poate un joc foarte drag in copilarie. Pe un picior este aplicata solutia jocului, iar pe celalalt este desenata spanzuratoarea, exact ca pe vremuri :)), cateve litere fiind deja descoperite. Modelul poate fi purtat la orice tinuta de zi (si nu numai), fiind la o prima vedere un model " cuminte ", dar la o privire mai atenta poate fi accesoriul perfect pentru a invioara intreg outfit-ul.

you may also bid on these pairs at, a charity project run by
Membru Licitatii

or you can simply win one! by participating to the competition

Hangin' Tough

Concept: Este modelul pentru curajoasele cuminti, care-si tin curatenie in
dulapul cu haine :))
Materiale: Textil, piele ecologica, aplcatie de panza si sarma imbracata
Model: Sandale platforme, talpa si toc imbracate in textil, aplicatie pe lateral/toc de schite facute pe panza, umeras in miniatura din sarma imbracata aplicat in fata

Numere disponibile

rosu-alb: 35, 36, 37, 38, 39
albastru-alb: 37
rosu: 38

Am conceput acest model cu gandul la corvoada indatoririlor “de femeie” si in ideea ca expunerea lor poate fi gandita ca si accesoriu pentru un model de sanda de vara, lejera, cu un model vesel, pentru ca dungile nu s-au demodat inca J. Si daca femeia e ‘menita’ sa spele, calce, usuce etc. atunci sa aratam simbolic barbatilor ca si din asta se poate face moda.

ZaZaZoo & Aiurea - doza ta de shopping on line

Well, yes, you could shop 'aiurea' everyday :) at least for the following three days! check this cool shopping store and you won't be disappointed. Three pairs of Aiurea shoes will follow shortly right here

On the 31 of July, you will find Walking the dog could be entertaining :)))

Concept – Unitate impartita…fiecare pantof are o identitate a sa, dar uniti creeaza o singura imagine…una amuzanta, de vara: o tanara domnisoara plimband catelul…
Material – Piele ecologica, aplicatii de panza pictata manual
Model – Balerin inchis, dungi alb-rosii
Numere disponibile- 35, 36, 37, 39

Walking the dog, este un model casual, de vara, simplu, dar de efect, potriviti oricarei varste dar nu oricuiJ Ii poti lua sub talpi atat la terasa, cat si in parc, la mare, dar si prin orasul aglomerat. catelul de pe piciorul tau stang iti va tine de urat J si ii va tine la distanta pe ‘motanii’ nepoftiti.

Friday, July 25, 2008

We were quite ‘aiurea’ at the Fortress..

We were just recovering from the Biggest event this year, as we found ourselves in the car, ready to drive out of the city. This time we didn’t listen to any music, but we took advantage of the stillness while we were breathing not oxygen, but fresh air :)

Fist edition of Handmadeart Fest took place last weekend at Rasnov Fortress - it was the perfect timing for us to participate, as we helped talented kids as much as we could and we took advantage of the sunny panorama which we planned to see in a shortest time possible :)

And we got there. Fully equipped we would say : bags full of shoes, tables, extensible chairs, banner, pictures, lamps and all that jazz(y) things we might think useful and here we were climbing to the fortress. It was strange at first or we’ve just had to get used with the place (to much green fields and might do you harm when you live between exhausted pipes :(, a little bit crowded and stressy – as we had to walk to the fortress !!! Great, we said to each other, and we grab the luggage and here it started the adventure… it wasn’t too far away, but we were overloaded and the effort seemed inhuman… almost like a marathon… a complex one, considering the obstacles.

Anyway, here we were, unpacking… us together with our luggage… and from then on we started the festival. At least from our point of view :) We were really impressed by the organizers hospitality, they are a bunch of very nice and understanding guys (thank you !), the variety of the participants, by the pleasant familiar atmosphere throughout our staying and by the visitors who seemed very positively surprised to find at the fortress other facts beside the ‘ruins’. Yes, we met some mighty artists and great manufacturers. We loved the earing, can’t help not to make ourselves presents – only for the help of supporting the young artists - if we weren’t done this, who else should’ve done it ? :)

We loved the purses, the dressed, we very much like Diana Osorhan… there were superb engravings, interesting photos, hand painted t-shirts, vintage printed wallets from Zaza and lots of crazy crafts. There was a little bit of everything: theater, violin recital, background 20s sounds between events… a bohemian atmosphere, flowing of freedom and youthfulness.

Cristina thought it was time to take her photos for a short walk. It was a good start, as they were really well received :) Until now they were very quit spending time mainly on flickr – guess they should be more active we’d say :)

When evening came, we discreetly backed out for serving some hot ciorba and a glass of wine, catching about life, events, aiurea and friendship…

One in all, it was pleasant, fresh, chilly and stirring… What’s next ? :)

Tuesday, July 15, 2008

'Aiurea' in the mountains, 'aiurea' to the seaside...

Yep, aiuritele have big plans for this summer... If till now, you were seeing us in the B-ig city, now it's time for the provence :) We'll start the tour with a trip to Rasnov. Nope, we won't climb the mountains nor taking long walkings in the chill forests, but we are going to the fair, to the HandmadeArt Fest. 19 - 20 July, 2 days event in Rasnov fortress, an event to which we are really honored we were invited. The fair is also organized for charity purposes, thus 10% out of the selling will be reallocated to the paining class of the Palatul Copiilor Rasnov. The participants will be from all over the country and we are convinced we'll see there many interesting works gathered in one place. Curious to see, try, buy?... :D

From what we've heard, you'll find in there a little bit of everything: painting, sculpture, painted furniture, photographs, ceramics, engraving. All handmade! There will be plenty of other works to be discovered at the premises, so we will be there by all means.

What about You? :D

Thursday, July 10, 2008


Available numbers
: 35, 36, 38

Jazz it... on and on - SOLD OUT

Jazz it... by night

Concept – Jazz-ii sunt perspectiva noastra a pantofilor de dans in cluburile de jazz ai anilor 40-50. Cu ei poti trece usor de la cool jazz la acid jazz…de la 50' la zilele noastre
– Piele ecologica lacuita, aplicatie de panza pictata pe toc, text pictat pe lateral
– Pantof peep-toe, deschis in spate, bareta si catarama mica la spate, toc aprox 5 cm, talpa 1 cm in fata
Numere disponibile
- 35, 36, 37, 38

Sunt pantofii inspirati de vechile cluburi underground de jazz ai anilor 40-50 adusi prin aplicarea de panza pictata si mesajul scris pe pantof in era electro-jazz, acid-jazz, urban-jazz…just jazz. Desi la prima vedere pot parea sofisticati, Jazz it sunt de fapt o mini-colectie (Jazz it by day, Jazz it by night, Jazz it on and on, Pink the Sax - pentru doamnele care inca simt jazz…

Jazz it... by day - SOLD OUT