Stilettos in or out în 2015?

Prin toate blogurile de fashion începând cu primăvara 2015 am citit că stilettos au fost detronaţi ba de nu ştiu ce tip de sandale, ba de moda pantofilor urâţi, ba de alte trenduri trecătoare.

Am fost întrebată dacă pantofii atât de iubiţi în ultima perioadă (dintodeauna aş îndrăzni a spune însă eu) chiar nu mai sunt un must have. Ei bine, la fel ca şi the little black dress, stilettos sunt la fel de actuali şi vor fi multă vreme de aici înainte. Chiar dacă sezonier vor apărea şi alte stiluri, pentru o petrecere simandicoasă, un eveniment important, pentru atunci când vrem să fim şi să ne simţim sexy, cu o pereche de stilettos nu vei da greş.

 

La fel cum pot co-exista the little black dress şi toate celelalte din fiecare sezon, la fel şi pantofii stilettos pot co-exista cu platformele, cu sandalele gladiator, cu tocurile groase etc. O pereche de pantofi stilettos nude sunt o investiţie care merită. Pot fi purtaţi cu orice şi sunt potriviţi pentru orice ocazie, mai puţin la garden party când este mai greu de purtat tocuri :)

 

Fie că îţi compui o ţinută pentru birou, o ţinută de zi sau o ţinută de seară, fie că mergi la un eveniment important sau în club, o pereche de stilettos nude te vor scoate întodeauna din încurcătură.

 

 

Gabroveni 24 -Fashion. Art.Flower- was launched

On the 20th of October, Gabroveni 24 opened its doors in the heart of the Old City Center folowing the concept „Three stores, three stories” by token of you’re invited to explore each store of the new ground as if you were flipping the pages of one magnificent book. The journey will reveal to you the remarkable a!urea space where you can admire incredible vintage pieces of clothing seasoned with twisted contemporary accessories and with advice on how to compose the perfect outfit so that you’ll feel special every single day.

Next you’ll stumble upon a gallery of modern art, which will definitely provide you with the perfect “artsy” gift, whether it is a painting on canvas or just a piece of photography.

and lastly or along the way you’ll get the chance to admire fine, bourgeois decorations along with a bohemian tea-room that go under the name of Floraria Lipscani.

The launch party was given flavor by the theme: “ the 1920’s versus 2040’s –back and into the future” and the atmosphere was one that you’ll only find in antique fairytales. The interior garden was animated by pictures of old horsecars and fashionable people from the past and pictures from not such an aloof future that were projected on the walls. The music lay in the hands of Mischa Simeonov the founder of the ingenious project called Classic Beat Orchestra and his friend Sabin Penea who played the violin and who is also a bassist in the popular band, Timpuri Noi. After the boys’ amazing live concert DJ Shurubel took over the music and provided the guests with adorable funky beats that went hand in hand with the cosy but fashionable atmosphere.

We watched extravagant and beautiful people, such as producer and screenwriter Lia Bugnar , Gianina Corondan, actors Marius Manole , Dana Rogoz , Ilincha Manolache , Dana Dembinski, designer Florin Dobre along with fashion bloggers. We wore A!urea outfits, ate the yummiest cookies you could ever imagine, we drank a special kind of punch made after a secret recipe, we gave away presents from the heart.

Atelier A!UREA. Atelierul de Creatie. Floraria Lipscani.

Each one of the stores/stories welcomes you with a warm heart, with passion and dedication following clapped out ideas put into motion by our endless imagination.

Starting with the 21st of October , Gabroveni 24 opens its soul to the world and to those interested in discovering its wonderful story.

Atelier A!urea would like to give a social thanks to a young “genius” , namely architect: Corina Cristescu, who put her heart and imagination in designing the new space from Garboveni 24. We would also like to thank our media partners who support and believe in our story: Radio 21, Metropotam, Diva Hair, Classic Beat Orchestra, Posh Magazine, HAY Magazine.

Thank you all for the lovely photos and the nice words!

You may find bellow some of the articles written by our bloggers quests and media partners:

Radio 21
DivaHair
Hay Magazine
Kudika
Fashion and Beauty
AloModa
Intrefete.ro
White Lace.ro

The Wonder Fashion
Marshaway
Oana Zidaru
The Hearabouts
Fata de la radio

@Photographer of the event: Dragos Manea
For more photos on the event, click here and here.

jUSt win

in two easy steps you can win a pair of Walking the dog shoes. all this, with the help of styleguide.ro, the only guide to fit your style :) click here and drop a note so you can walk in our shoes :)

ECOol, people! :)

25 december 2008

Holidays are coming… ECO spirit comes to life…

Yes… holidays are coming, as a dear jingle once said, and since ECO is so cool these days, we thought Eco could also be the new Christmas decoration trend. EcoPeople magazine invited us, amongst other local artists, to put out some brand new ideas for Christmas. So they sent us a tree and we resent it back tuned in our shoe-ish style :) Curious what we came up with? Hmmm…well, shoes of course! We cut out some pictures of shoes from old glossy magazines and transformed them into tree decorations, used corks on strings as tinsels, damaged light bulb as the tree’s crown…and that’s about it. Simple enough? Well it is! and yes, you can do it at home, totally safe and eco. Your Christmas can be different this year…if you choose to recycle. The tree will be displayed soon in Eco people magazine and probably somewhere to be seen live. Information on location will be provided soon … so bear with us for a while and maybe we’ll meet there.

Don’t let the consumer era consume you, recycle… for an easy New Year!

InteresART gets aiurea

Yep, a new chic boutique is opened in the almost forgotten part of the old center, opposite to Jaristea Restaurant. Its name is Interesart and we simply couldn't resist to be a part of this challenging project even from its beginning. So, we took some pairs of shoes, some photos and some lamps and IN we stepped. We welcome you in this warm place as you will leave with a nice story for each and every item worked only by hands. With love. For you and yours.

Schedule:

Mo - Fr: 11.00 - 20.00
Sat - Sun: 10.00 - 15.00

Address:

Str. George Georgescu nr 45, vis a vis de Restaurantul Jaristea

This is not a spot

it's a challenge for us and a gift for you...

In spotlight again - Unica magazine

Unica, November edition - on the market starting today
article written by Ioana Moldoveanu
foto by Zoltan Lorencz

just being honoured :)

"Aiurea Shoes, unul dintre cele mai cunoscute ateliere care imbraca intr-un mod ingenios pantofii, a acceptat provocarea de a participa la un proiect nou, unul dintre multele in care creatoarele sunt implicate. [Prin participarea la] concursul „Inspira prin gestul tau! Sustine tinerii artisti” Atelierul isi propune sa recontextualizeze pantofii in lumea designului de interior prin obiecte fanteziste, insolite si atipice aplicate neconventioanal. Atelier Aiurea Shoes "Revine la forme” prin comunicarea unor mesaje indraznete, unele pur ludice, altele spuse in gluma (dar serioase) si cu semnificatie puternica. Schitele si descrierea proiectului pot fi vizionate accesand site-ul.”

Romania Libera, 11 octombrie 2008
Redactor: Laura Bucur

V for Vintage, this fall

It's about time to meet you all for the new fall fair. Of course we'll have a great time, like we always have, but we do not want to bore you to distraction with our enthusiasm :) This time Atelier Aiurea will show you its extended concept from photography, handmade lamps to (of course) SH clothes and vintage accessories.

Do show up, as you will find a lot of 'dancing hands' who will show you the world of reinventing your style by choosing to continue the cycle of... the fashion story.

Details for booking the date:

Cafepedia, 2 Arthur Verona Street
Saturday, 11 October
between 12:00 - 20:00
after 20:00 vintage party with DJ Camil
Fee: 10 RON, one drink included
dress code: vintage

Want to find out more? Just press here

'aiurea' on breslo.ro

Girls and... girls!! we are extremely happy to let ya know the opening of an online 'aiurea' store with a little help of our new friends from breslo.ro - a Romanian version of the Etsy store.

Thus, from now on you can easily purchase one of our shoes at a very good price! Just press here :)

ADfel de premiu 'aiurea'

Well, it seems we are one of the 5 winners of the Apple contest (out of 50). Yeyyyy! What can we say, we are happy we passed the test, as it was a real challenge for us managing this brand new 'area'.

All in one, we had a great time yesterday evening at the event, spending time with friends and colleagues, meeting nice people and making new friends. All the participants were awesome, very creative and friendly - some photos to be posted reallll soon

Here we present our work:

one lucky winner, (no.21) :))

and its loosing half, (no. 20 :)

Thank you all for your support!

Tabu.ro
Styleguide.o