Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Tuesday, December 14, 2010

Atelier A!UREA goes international directly to London

Metro Magazine, London – Wednesday, 24 November 2010

Travel Escapes

Stepping out of a tyrant’s shadow

"Europe’s current darling, plaudits bestowed upon Bucharest include ‘the Paris of the East’ and ‘the new Berlin’. No pressure, then. Though a little overstated, such praise is just. Since Ceausescu’s death 20 years ago, the Romanian capital has been desperate to break free of its heavy concrete shell and a flourish of additions to its newly vibrant cityscape has seen it do just that. A confusion of gleaming 21st-century offerings stand proudly beside tattered gipsy dwellings, the gritty tableaux of yesteryear adding a welcome air of authenticity to a rapidly changing city.

By Polly Humphris


Shop

Atelier Aiurea, Covaci 19 (+40 21 311 33 18); www.atelieraiurea.blogspot.com

This new vintage dressing-up-box is more like a modern art installation. From the central light fitting which creeps across the ceiling like a graceful spider to the Romanesque columns showcasing Westwood shoes as though they were busts of emperors, the word ‘shop’ doesn’t do it justice. Extravagant, elegant and constantly changing the shelving layout and what’s on them, anyone who things themselves a tad Vivienne, Coco or Audrey has found your bellwether boutique.

See

National Art Museum, Calea Victoriei 49 -53 (+40 21 313 30 30; www.mnar.arts.ro)

Bucharest is so rich in cultural activity it’s hard to know where to start, though the National Art Museum is a pretty good bet. “Located in the neo-classical former Royal Palace set amid a wealth of historic buildings such as the Romanian Athenaeum and Kretzulescu Church, the museum currently exhibits more than 100,000 works’, says Maria Iordache of Romania Tourism. ‘Its National Gallery features the works of major Romanian artists including Grigorescu, Aman and Andreescu and the European Gallery displays little known art gems from the like of El Greco, Monet, Rembrandt, Renoir and Rubens.’

Sleep

Hotel Cristina, 13 Ion Slatineanu Str (+40 21 210 73 03) www.hotelchristina.ro; doubles from 84 EUR

Riding on the current cool-but-with-a-conscience wave, this chic new boutique hotel seamlessly blends hi-tech spaces with a classic décor and is a sleek example of modern, minimalist living with an eco-friendly backbone. Employing solar panels, custom made furniture produces from corian, a non-gas-emitting material, and LED lighting systems, the shared spaces and five rooms are decorated in a simple but contemporary fashion: mostly white with chrome that add a futuristic, stylish look. Hassle-free, this fine hotel has it covered, from car rental and laptop hire to babysitting.

Eat

Caru’ cu Bere, Stavropoleos 3-5 (+40 21 313 75 60; www.carucubere.ro)

Granted, this eatery lies just on the acceptable side of tourist trap and the food, though palatable, is not cordon bleu. But you don’t go there for the fine dining; you go there because of the building’s sheer resplendence. ‘In the past, this restaurant was a popular meeting place for Bucharest’s literati,’ says Maria Iordache of Romania Tourism. ‘It’s neo-Gothic architectural style is reflected in the impressive façade and the interior design.’ An authentic throwback to Bucharest’s 19th-century heyday, the high-arched ceilings, gilded overhanging balconies and stained-glass windows are the tip of this decadent iceberg.

Drink

Bruno, Covaci 3 (+ 40 21 317 17 41; www.brunowine.ro)

Located in Lipscani, Bucharest’s area du jour (made even cooler by the fact you’re as likely to bump into an electro-loving hipster as you are a 150-year-old gypsy), Bruno is a new wine bar and a very laid-back alternative to the equally attractive swathe of clubs springing up the for the city’s massive and discerning crowd of techno-heads. Outside, the bar has the welcoming look of an Amsterdam coffee shop and the interior is a charmingly understated sea of dark wood and soft lighting. The menu offers more than 100 wines from 21 varieties and the owners seriously know their stuff."

Sunday, January 25, 2009

ECOol, people! :)














25 december 2008


Holidays are coming… ECO spirit comes to life…

Yes… holidays are coming, as a dear jingle once said, and since ECO is so cool these days, we thought Eco could also be the new Christmas decoration trend. EcoPeople magazine invited us, amongst other local artists, to put out some brand new ideas for Christmas. So they sent us a tree and we resent it back tuned in our shoe-ish style :) Curious what we came up with? Hmmm…well, shoes of course! We cut out some pictures of shoes from old glossy magazines and transformed them into tree decorations, used corks on strings as tinsels, damaged light bulb as the tree’s crown…and that’s about it. Simple enough? Well it is! and yes, you can do it at home, totally safe and eco. Your Christmas can be different this year…if you choose to recycle. The tree will be displayed soon in Eco people magazine and probably somewhere to be seen live. Information on location will be provided soon … so bear with us for a while and maybe we’ll meet there.


Don’t let the consumer era consume you, recycle… for an easy New Year!


Friday, October 24, 2008

In spotlight again - Unica magazine


Unica, November edition - on the market starting today
article written by Ioana Moldoveanu
foto by Zoltan Lorencz

Tuesday, October 14, 2008

just being honoured :)

"Aiurea Shoes, unul dintre cele mai cunoscute ateliere care imbraca intr-un mod ingenios pantofii, a acceptat provocarea de a participa la un proiect nou, unul dintre multele in care creatoarele sunt implicate. [Prin participarea la] concursul „Inspira prin gestul tau! Sustine tinerii artisti” Atelierul isi propune sa recontextualizeze pantofii in lumea designului de interior prin obiecte fanteziste, insolite si atipice aplicate neconventioanal. Atelier Aiurea Shoes "Revine la forme” prin comunicarea unor mesaje indraznete, unele pur ludice, altele spuse in gluma (dar serioase) si cu semnificatie puternica. Schitele si descrierea proiectului pot fi vizionate accesand site-ul.”

Romania Libera, 11 octombrie 2008
Redactor: Laura Bucur

Monday, September 29, 2008

V for vintage - preamble


"Şerbet, dulceţă de trandafiri, eşarfă cu buline, rochie de dantelă, viniluri, rock&roll, Cadillac...

Toate acestea au fost echivalentul a ceea ce astăzi înseamnă ipod, performance, blugi skinny, balerini, şi cam tot ce este considerat ca fiind foarte cool, fashionable şi actual. Acum ni se par passe, dar suspinăm cu nostalgie şi admiraţie când, pe stradă, o doamnă foarte cochetă n-a ţinut pasul cu vremurile noastre, ci cu ale ei, şi ne arată cam care era trendul acum 30-40 de ani.
Atunci oamenii îşi scriau impresiile în carneţele, pe foi parfumate, acum, totul se întâmplă pe blog [...]

Cristina, deţinătoarea proiectului „Naive Design” a lansat în primăvara acestui an, împreună cu două prietene bune, linia de pantofi adorabili Aiurea. „Proiectul «Aiuristic by Cristina Ivan» continuă cumva pa­siu­nea mea pentru lucrurile care ascund o poveste, care te ajută să îţi defineşti personalitatea, ba mai mult, te completează. Fără prea multe dureri de cap, îţi poţi găsi în casa mea cu fason piesa favorită (fie că este o geantă recondiţionată sau o rochie veche uitată în cel mai îndepărtat colţ al dulapului).

Printre aceste pie­se vestimentare recondiţionate se găseşte, aşteptând timid, în­ceputul unei alte vieţi, o mie şi una de alte lucruşoare «aiuristice» gata de a fi purtate.] [...]

You can read the whole article on the next edition of Tabu (on the market starting 1 October)


article written by Catalina Bolozan
source: tabu

Tuesday, August 12, 2008

We were Target-ed!

Well.. it is not our first appearance in press, but it's surely our first ampleness one :)) Not to speak about the seriousness and business approach of the magazine! Could it be that serious?! :) We won't questioning ourselves anymore, as the reporter put them all to us :D

We had a great time with Sabrina, the photo shooting was oh so fun - we would like to thank Oana from Ummagumma for being such a nice host - and yes we ended up on a terrace talking about shoes, friendship, projects and experiences . The result: a 3 whole pages interview for the Trends column, New Business section.

Thursday, May 29, 2008

Junkers were ZOO-ed

Apologies for the late post, but our internet provider seemed to have forgotten about the common sense.. Anyway, we are back and... alive :) Let us tell you it was an interesting experience and a great chance to meet extraordinary talented people as Horia Nica and the guys from Clipcraft. We all wanted to stress through our 'creations' the awareness for a greener/alive environment.
Thus, EcoAssist managed to gather in one place the artist, the nature, beauty and the one who cares about what it can be done to make a better environment for the young ones, if not for us all.
Atelier Aiurea chose to send the message through the objects that represent us most: the shoes. We wanted to ban somehow the BBQ made on the green areas as well as the pile of garbage left behind, so we were almost obliged to create the conceptual shoes 'don't make the fire in the wood'. Burned matches, cigarette ends, pieces of cardboard, they all found its place on the shoes made of plaster stone.

Following the recent facts concerning Europe (not this part of it, yet) as the imported water in Spain , not to mention about the penalties if the lawn is watered.. we come up with the flip flops made from plastic bottles; we named them 'don't waste the Water'..
Playing with recycled materials, we managed to put together a slipper made out from corks only, as well as another pair of plaster stone (used for shaping) decorated with wasted fibers and cutting ups from the last year's newspapers.

In one word... we really enjoyed being part of this event! And, from what was heard in the media, you enjoyed it as well.. :)

In case you find this subject of interest, here are a few more photos from the event. And below is the press review:


Jurnal TVR
Happy Hour, "Moda Inedita" cut

Neata, Antena 1 - a post-event interview with Liana and Cristina

Pro TV news

Antena 3 news

Metropotam
Adevarul, Green coloumn
Green Report
Ziare.com